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Media Advisory
May 14, 2013
Tips From Former Smokers Campaign--"Talk With Your Doctor" news conference
What
A news conference to annouince "Talk With Your Doctor," as part of CDC's Tips From Former Smokers national tobacco education ad campaign. The campaign motivates smokers to quit by featuring real people sharing personal stories of how smoking or exposure to secondhand smoke forever changed their lives.
The Smoking Cessation Leadership Center is showcasing the campaign, Cigarettes Are My Greatest Enemy (http://www.socialmarketing.com/campaign/my_greatest_enemy), that deals with tobacco cessation among those who have had additional hurdles to overcome in their lives.
The print campaign features real people and their stories of resiliency. An ex-smoker named Ariana says, “I didn’t survive depression and suicide attempts so I could die from lung cancer. I had to stop smoking.”
A new public service advertisement (PSA) featuring Dr. Regina Benjamin, U.S. Surgeon General, shows teens describing their futures if they use tobacco. The PSA makes it clear that smoking causes immediate damage that leads to health problems, even death.
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